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Marketing and Undue Influence

Marketing and advertising is a key tactic used by the tobacco industry to gain new customers and maintain brand loyalty. The marketing section will provide links that discuss the role of advertising and media as it relates to tobacco, statistics on industry spending, as well as guidelines for marketing limitations. Actual tobacco advertisements and campaigns can be found at links in the Advertisement Collection subheading. The Undue Influence subheading includes resources with information on how the tobacco industry influences politics, public opinion, and industry image.

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Stanford Research into the Impact of Tobacco Advertising

Stanford Research SRITA is a Stanford research group which analyzes the effects of tobacco advertising, marketing, and promotion. Participants in this interdisciplinary program include faculty and students from several Stanford School of Medicine departments as well as the departments of History and Anthropology.

Tobacco Ad Collection

Roswell Park Cancer Institute The Pollay Ad collection is an extremely comprehensive, searchable and user-friendly collection of tobacco advertising materials used by tobacco companies throughout the years.

Tobacco Document and Advertising Collection

Roswell Park Cancer Institute Roswell Park has acquired and scanned the document collections of the Tobacco Institute and Council for Tobacco Research and houses the Pollay tobacco ad collection, Phillip Morris ad collection, tobacco videos, and a youth marketing collection.

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You're the Target (2014)

Campaign for Tobacco Free Kids CTFKThis report issued by the Campaign for Tobacco-Free Kids and other international public health organizations exposes how Philip Morris International’s (PMI) ‘Be Marlboro’ marketing campaign uses themes and images that appeal to youth across the globe. The campaign has expanded to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.

The Marketing of Electronic Cigarettes in the UK

Cancer Research UK United Kingdom iconThis 2013 Cancer Research UK report studies the current and likely future trends of e-cigarette marketing in the United Kingdom including an audit of all forms of e-cigarette marketing, as well as the related public relations and editorial comment in tobacco industry and retail trade press. Traditional and digital / social networking outlets were included along with in-depth interviews with marketing experts.

How Do You Sell Death?

American Cancer Society This publication, developed by the American Cancer Society, the Campaign for Tobacco-Free Kids and the Framework Convention Alliance, highlights the manipulative marketing tactics of the tobacco industry.

Artifacts of the Epidemic: The Trinkets and Trash Collection

Tobacco Control Network Trinkets and Trash acts as a surveillance system that monitors, collects, and documents tobacco products and current tobacco industry marketing tactics, such as: direct mail, bar/party promotions, magazine advertisements, in-store promotions, and new product development.

Tobacco Documents Bibliography - Marketing & Advertising

UCSF-Library Frequently updated comprehensive bibliography of publications and resources that utilize and analyze tobacco industry documents from 1994 to present. This section of the bibliography is specifically devoted to marketing and advertising.cally devoted to marketing and advertising.

Tobacco Commons

Tobacco Commons is a place where recent tobacco marketing blurbs, pictures and observations made by common people on the internet are collected. Most of the images and quotations are taken from blogs and personal websites.Tobacco Control Network

Smoke Free Movies

stanton glantz smoke free movies website This website is a project of tobacco control expert, Stanton A. Glatz, PhD. It provides information on smoking in movies as a form of marketing for Big Tobacco and the effects on youth smoking.

Tobacco Marketing

Tobacco Atlas 4 cover icon TA4This Tobacco Atlas chapter discusses tobacco industry expenditures and marketing tactics including infographics on advertising in low income countries and advertising expenditure categories.

Tobacco Industry Activities & Marketing Fact Sheets

Campaign for Tobacco Free Kids CTFK The Campaign for Tobacco-Free Kids has compiled numerous fact sheets about tobacco industry activities. Topics include marketing practices to youth and special populations, racketeering, and other tobacco industry bad acts.

Edward Bernays: Torches of Freedom

Edward Bernays Torches Edward Bernays worked as a publicist for the American Tobacco Company and lead the movement of marketing cigarettes to women as “torches of freedom”.

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End Tobacco Industry Corporate Giving

Southeast Asia Tobacco Control Alliance Tobacco Control Resource CenterTobacco companies are increasingly resorting to corporate social responsibility activities to continue their promotion to buy goodwill and credibility to earn political mileage. This SEATCA article speaks on prohibiting corporate social responsibility in Southeast Asia and denormalizing the tobacco industry.

Corporate Social Irresponsibility

Southeast Asia Tobacco Control Alliance Tobacco Control Resource CenterThis Southeast Asia Tobacco Control Alliance (SEATCA) article discusses how the tobacco industry uses corporate social responsibility discourse to disguise many of their truly irresponsible practices.

Undue Influence

Tobacco Atlas The Tobacco Atlas explains how tobacco companies spend millions of dollars each year influencing public policy and legislation.

Tobacco Company Political Influence and Lobbying

Open Secrets Open Secrets reports the total contributions to federal candidates and political committees from the tobacco industry, which includes makers of cigarettes, cigars and smokeless tobacco, as well as their trade groups.

Tobacco Documents Bibliography - Politics and Policy

UCSF-Library Frequently updated comprehensive bibliography of publications and resources that utilize and analyze tobacco industry documents from 1994 to present. This section of the bibliography is specifically devoted to politics and policy.

Big Tobacco Wins Tax Battles

follow the moneyThe National Institute on Money in State Politics analyzes the political campaign contributions of Big Tobacco in the 2012 election cycle. The industry gave nearly $54 million overall, with 87 percent coming from just four tobacco manufacturers: Philip Morris USA, Reynolds American Inc., U.S. Smokeless Tobacco Company, and Altria. Of that $54 million, tobacco interests gave more than $47 million to help defeat ballot measures that would have raised taxes on tobacco products, and contributed $3.5 million to state-level candidates and $3 million to party committees, with 76 percent going to Republican candidates and committees.

Tobacco Industry Activities & Marketing Fact Sheets

Campaign for Tobacco Free Kids CTFK The Campaign for Tobacco-Free Kids has compiled numerous fact sheets about tobacco industry activities. Topics include marketing practices to youth and special populations, racketeering, and other tobacco industry bad acts.

Frank Statement to Smokers

University of California San Francisco UCSF Library icon The Frank Statement was a historic ad run by the major American tobacco companies in 1954 that marked the beginning of a long legacy of misinformation about the health effects of smoking.

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