This report issued by the Campaign for Tobacco-Free Kids and other international public health organizations exposes how Philip Morris International’s (PMI) ‘Be Marlboro’ marketing campaign uses themes and images that appeal to youth across the globe. The campaign has expanded to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.
This 2013 Cancer Research UK report studies the current and likely future trends of e-cigarette marketing in the United Kingdom including an audit of all forms of e-cigarette marketing, as well as the related public relations and editorial comment in tobacco industry and retail trade press. Traditional and digital / social networking outlets were included along with in-depth interviews with marketing experts.
This publication, developed by the American Cancer Society, the Campaign for Tobacco-Free Kids and the Framework Convention Alliance, highlights the manipulative marketing tactics of the tobacco industry.
This Action on Smoking and Health paper argues that tobacco is a highly unusual special case that poses very serius health implications and this justifies interventions to control the marketing of the product.
Trinkets and Trash acts as a surveillance system that monitors, collects, and documents tobacco products and current tobacco industry marketing tactics, such as: direct mail, bar/party promotions, magazine advertisements, in-store promotions, and new product development.
Frequently updated comprehensive bibliography of publications and resources that utilize and analyze tobacco industry documents from 1994 to present. This section of the bibliography is specifically devoted to marketing and advertising.cally devoted to marketing and advertising.
Tobacco Commons is a place where recent tobacco marketing blurbs, pictures and observations made by common people on the internet are collected. Most of the images and quotations are taken from blogs and personal websites.
This 2009 report describes the tobacco industry’s new marketing campaigns, the industry’s history of targeting women and girls, the devastating consequences for women’s health and the benefits of legislation to grant the FDA authority over tobacco products.
This report from the Campaign for Tobacco-Free Kids, American Heart Association, American Lung Association, and ACS-CAN discusses product design and marketing tactics used by the tobacco industry to attract and retain customers.
The Campaign for Tobacco-Free Kids has compiled numerous fact sheets about tobacco industry activities. Topics include marketing practices to youth and special populations, racketeering, and other tobacco industry bad acts.