The 2000 U.S. Surgeon General Report defines counter-marketing as the use of commercial marketing tactics to reduce the prevalence of tobacco use and counter pro-tobacco messages and influences. This page includes examples of successful campaigns as well as guidelines for creating new ones.
The fourth in the series, the 2013 report presents the status of the MPOWER measures, with country-specific data updated and aggregated through 2012. In addition, the report provides a special focus on legislation to ban tobacco advertising, promotion and sponsorship (TAPS) in WHO Member States and an in-depth analyses of TAPS bans were performed, allowing for a more detailed understanding of progress and future challenges in this area.
The Foundation for a Smokefree America was founded in 1989 by Patrick Reynolds, a grandson of the founder of R.J. Reynolds Tobacco Company. Smokefree America’s mission is to motivate youth to stay tobacco free, and to empower smokers to quit.
Tips was the first-ever paid national tobacco education campaign in the U.S. This campaign encouraged people to quit smoking by showing ads of people living with the real and painful consequences of smoking.
The Truth Campaign, funded by The American Legacy Foundation, provides honest information about tobacco companies and tobacco use.
This 2013 World Health Organization report examines in detail the two primary strategies to provide health warnings: labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use.
This comprehensive CDC document takes the reader step-by-step through the development and implementation of a tobacco counter-marketing campaign. It provides examples of what has worked successfully and includes samples of key documents used throughout the process of developing successful campaigns.
CounterTobacco is a resource for local, state, and federal organizations working to combat tobacco industry marketing and influence at the point-of-sale. It offers strong scientific evidence about tobacco industry advertising and promotional tactics at the point-of-sale, as well as policy solutions with resources for policymakers and advocates.