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Counter Marketing

The 2000 U.S. Surgeon General Report defines counter-marketing as the use of commercial marketing tactics to reduce the prevalence of tobacco use and counter pro-tobacco messages and influences. This page includes examples of successful campaigns as well as guidelines for creating new ones.

WHO report on the global tobacco epidemic, 2013

K_WHO  The fourth in the series, the 2013 report presents the status of the MPOWER measures, with country-specific data updated and aggregated through 2012. In addition, the report provides a special focus on legislation to ban tobacco advertising, promotion and sponsorship (TAPS) in WHO Member States and an in-depth analyses of TAPS bans were performed, allowing for a more detailed understanding of progress and future challenges in this area.

The Foundation For a Smokefree America

No The Foundation for a Smokefree America was founded in 1989 by Patrick Reynolds, a grandson of the founder of R.J. Reynolds Tobacco Company. Smokefree America’s mission is to motivate youth to stay tobacco free, and to empower smokers to quit.

Australian Government Quit Now Campaign

Australia Quit Now Campaign This Australian Government Department of Health website features anti-tobacco advertising campaigns, links for health professionals, and resources for quitting smoking.

Tips from Former Smokers (Tips)

Centers for Disease Control and Prevention Tips was the first-ever paid national tobacco education campaign in the U.S. This campaign encouraged people to quit smoking by showing ads of people living with the real and painful consequences of smoking.

CDC Media Campaign Resource Center

Centers for Disease Control and Prevention This site allows you to search all of CDC’s anti-smoking and anti-tobacco use campaigns by title, theme, and/or organization for which it was produced.

Truth Campaign

truth-campaignThe Truth Campaign, funded by The American Legacy Foundation, provides honest information about tobacco companies and tobacco use.

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign

Centers for Disease Control and Prevention This comprehensive CDC document takes the reader step-by-step through the development and implementation of a tobacco counter-marketing campaign. It provides examples of what has worked successfully and includes samples of key documents used throughout the process of developing successful campaigns.

Counter Tobacco

counter tobacco CounterTobacco is a resource for local, state, and federal organizations working to combat tobacco industry marketing and influence at the point-of-sale. It offers strong scientific evidence about tobacco industry advertising and promotional tactics at the point-of-sale, as well as policy solutions with resources for policymakers and advocates.